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Digital ads

Digital fundraising ads for campaigns and nonprofits

Ads that bring in new donors week after week. We write, shoot and test the creative, put the budget behind whatever is raising money, and show you what every ad brought in.

What every ad raised, in one dashboard.

You see what each ad raised, what each new donor cost and which ads are getting more budget. It's the same view we use to make those calls.

Budget follows what raises money.

We launch several angles at a modest budget, read cost per donor against real donations, and move money to the winners within days.

  • Video · 15s

    Cost per donor
    $11.80
    Raised
    $7,880
    Scaling
  • Static · 4:5

    Cost per donor
    $13.10
    Raised
    $5,206
    Scaling
  • Static · 1:1

    Cost per donor
    $19.40
    Raised
    $2,140
    Testing
  • Video · 30s

    Cost per donor
    $31.60
    Raised
    $860
    Paused

Sample data from an illustrative test.

What's included

  • Political ad authorization and "Paid for by" disclaimer setup
  • Donation tracking with refcodes, pixels and conversion APIs
  • Video, static and copy variations written and produced in-house
  • Audiences built from your donor file, lookalikes and engaged supporters
  • Structured testing before any ad gets more budget
  • Results by ad, audience and creative in your client dashboard

How it works

  1. 1.

    Set up tracking first

    We connect your ActBlue or EveryAction forms so every gift can be traced to an ad before we spend a dollar.

  2. 2.

    Test several angles

    We launch a handful of messages and creative styles at modest budgets and let donors tell us what works.

  3. 3.

    Scale what pays back

    Budget moves to the ads and audiences that raise money, and we keep testing new creative so performance doesn't fade.

  4. 4.

    Report and adjust weekly

    You see spend, donations and cost per donor by ad, and we tell you what we're changing and why.

Why Molitico

Ads and texts together

Donors who give through an ad are added to your texting program, so they hear from you again while they're still engaged.

Creative made in-house

Our team writes and edits the video and static ads we run, so testing new angles takes days, not weeks.

Numbers you can check

Every result is tied to a donation record, so you aren't relying on the ad platform's own reporting.

Adam Hamawy for Congress

U.S. House · New Jersey's 12th District

  • Digital ads
  • SMS & MMS
  • Video & creative

Digital ads, texting and video creative for Dr. Adam Hamawy, the Democratic nominee in New Jersey's 12th Congressional District.

Read the case study →

Questions we hear often.

Something else on your mind? Ask us directly.

Tell us what you're raising for.

Share your goal and your deadline, and we'll tell you what we think it will take.

We reply within one business day.