Abdul El-Sayed for U.S. Senate
U.S. Senate · Michigan
- Digital ads
- SMS & MMS
- Video & creative
Digital ads, texting and fundraising creative for Abdul El-Sayed's campaign for Michigan's open U.S. Senate seat.
Read the case study →Adam Hamawy for Congress
Ads and texts behind a primary win in New Jersey's 12th
Digital ads, texting and video creative for Dr. Adam Hamawy, the Democratic nominee in New Jersey's 12th Congressional District.
$250K+
raised through our digital ads
6,000+
donors gave through our ads
The challenge
A crowded, wide-open primary for an open seat, where a first-time candidate needed thousands of new small-dollar donors to compete.
What we did
We have run the campaign's texting program since January 2026 and its digital fundraising ads since April. We write and produce the video and static creative in-house, test new messages every week, and match every gift to the ad or text that raised it.
How the program unfolded
Texting program launches
Digital fundraising ads launch
Dr. Hamawy wins the NJ-12 primary
The program keeps raising into the general election
The result
Dr. Hamawy won the primary, and the program has kept raising into the general election.
- $250K+ raised through our digital ads
- 6,000+ donors gave through our ads
How every gift is traced
Every ad and every text gets its own refcode on the donation link. When a gift comes in, it's matched to the exact ad or text that raised it, and recurring installments stay with the message that started them. Money we can't match is counted, never guessed.
- TextThursday 6:00 PM“Polls close in 48 hours…”Credited $54.00
- AdDoctor video, 15sVideo ad, square and verticalCredited $10.00
- No refcodeDirect to the donation pageNo link we can traceCounted $50.00, not credited
Select a gift to see where its credit goes.
| Refcode | Source | Gift | Status |
|---|---|---|---|
| Text · Thursday 6:00 PM | $27.00 | Matched | |
| Ad · Doctor video, 15s | $10.00 | Matched | |
| Text · recurring, month 2 | $27.00 | Matched | |
| Direct to the donation page | $50.00 | Counted, not credited |
This $27 came through the link in Thursday's text, so it's credited to that text.
More work
All work
Rashid for Illinois
Illinois House of Representatives
- Digital ads
- SMS & MMS
A fundraising partnership with State Rep. Abdelnasser Rashid, running his texting program and paid ads.
Read the case study →Tell us what you're raising for.
Share your goal and your deadline, and we'll tell you what we think it will take.