What is CTV advertising?

Connected TV ads run on streaming apps watched on a television. They look like a traditional TV ad but are bought for specific households instead of a whole media market.

Can CTV ads raise money?

Not directly. Viewers can't click a TV ad, so CTV works best for persuasion, name recognition and turnout. We pair it with digital ads and texting for fundraising.

How much do we need to spend?

It depends on how many households you need to reach and how often. We size the plan on the first call.

Do you produce the ad?

Yes. Our in-house team writes and produces the spot, or cuts one from footage you already have.

CTV ads

CTV ads for campaigns and nonprofits

Your spot on the streaming apps your voters watch. We match your voter file to households, produce the spot in-house and put the most weight where and when it matters.

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Bought by household, not by market.

Broadcast TV charges you for everyone watching a channel. CTV lets us buy the households on your list, decide how often each one sees your spot, and save weight for the final stretch.

Households: 120,000 matched from your voter file
Views per household: 3 to 4, capped
Final two weeks: 40% of the budget
Where it runs: Major streaming apps, in your target states

Sample plan. We size yours on the first call.

What's included

Household matching from your voter file or a modeled audience
Placements across major streaming apps
:30 and :15 spots written and produced in-house
Frequency caps, so each household sees your spot enough and not too much
Heavier weight in the final weeks before a deadline or Election Day
Delivery, reach and completion reporting in your client dashboard

How it works

1.
Build the audience
We match your voter file or a modeled audience to streaming households in the places you need to win.
2.
Make the spot
Our team writes and produces the :30, with shorter cut-downs for digital ads.
3.
Plan the weight
We set how often each household should see the spot and hold budget back for the final stretch.
4.
Report delivery
You see households reached, how often and how many watched to the end, by state and by week.

Why Molitico

TV reach, bought by household

You pay to reach the households on your list, not everyone watching a broadcast channel.

One message on every screen

The same spot runs on CTV and in digital ads, so voters hear one message wherever they watch.

Honest about what it does

CTV builds persuasion, name recognition and turnout. Nobody clicks a TV ad, so we measure it by reach and completion and raise money through ads and texts.

Questions we hear often.

Something else on your mind? Ask us directly.

Tell us what you're raising for.

Share your goal and your deadline, and we'll tell you what we think it will take.

Book a strategy call